It's been over 2 years since the Cartier's have heard from their favorite adlibber & Whole Lotta Red has been teased for many moons. Whole Lotta Red had already been played 126 million times in its opening week. Violin-fronted Kanye West collaboration ‘Go2DaMoon’ is, like much of ‘Ye’s latterday output, a little rushed and scrappy (West raps: “’Ye Jesus gang, you correct / You always askin’ for Buddha, you a Budapest”), more like an unfinished interlude than a bonafide track. Whether Carti’s straining his voice to repeat “Jump out tha house / … Jump out that bish” more than 50 times in a minute-and-a-half on, erm, ‘JumpOutTheHouse’, or navigating the noisy and scattershot ‘No Sl33p’, many of these song simply don’t live up to the standards he has previously set. Whole Lotta Red is difficult to sit through because of the various tone changes, the presence of mediocre-to-throwaway tracks, and scant attention paid to … Playboi Carti’s new project is enterprising and starkly unique, combining his various styles of old with an exciting new punk sound. In places, though, the record rewards repeat listens – listen out for the fluttery production of ‘ILoveUIHateU’ and the blood-pumping ‘Stop Breathing’ – and, frankly, it’s likely that many of the better songs leaked already (‘Molly/No Stylist,’ which appeared online back in the summer of 2019, is an unreleased fan favourite) and were therefore not included here. At its best, Whole Lotta Red sounds like Carti’s voice memos have been laid over the most punishing production he could find. Sign up for the 10 to Hear newsletter here. Like Ego wrote in his food review, it’s easy to dismiss novel art. Jordan Terrell Carter was born September 13, 1996 in Atlanta, Georgia. Verses disintegrate into Gregorian chants; “D-R-A-C-O” is spelled out repeatedly as if Carti’s trying to win the world’s most heavily armed spelling bee; the middle of the absolutely skull-rattling “Stop Breathing” is built around a single, constant ad-lib sound. The Atlanta rapper’s third record is both wildly innovative and strikingly consistent. His verses don’t correlate with the refrain (“Take my shirt off and all the hoes stop breathing”), but you can easily forgive this due to the succinct nature of the song and its incoherent yet entertaining bars. The Kid Cudi-assisted ‘M3tamorphosis’ is particularly disappointing – it’s unusual for Playboi Carti and his team not to know when to end a droning track. Playboi Carti’s ‘Whole Lotta Red’ is unique, for the best and the worst Arts & Entertainment Music January 19, 2021 by Lowell Wolfe 0 comments Nearly two and a half years after the release of his debut studio album Die Lit, Playboi Carti dropped his long-awaited sophomore follow-up, Whole Lotta Red, on Dec. 25, 2020. Zacharie Mouille - 22nd January 2021. And at the end of this bumpy journey comes the short yet nostalgic ‘Place’; for early Carti fans, this track harks back to the magic with which producer Pi’erre Bourne brought the rapper’s earlier work (see 2017’s trappy breakout ‘Magnolia’) to mainstream acclaim. (Sometimes there are literal echoes: KP Beatz and Jonah Abraham’s “No Sl33p,” which comes immediately after Juberlee and Roark Bailey’s “Slay3r,” might as well have been built around a hummed recollection of “Slay3r.”) There is sinister Atlanta rap scaffolding—Richie Souf’s “JumpOutTheHouse” sounds like something an agitated Gucci Mane might have jumped on in 2008—but also a refreshing sense of humor, and a looseness that allows the zaniest idea to occasionally win. Carti’s track pays homage to Slayer, one of the most influential metal bands ever. On “Vamp Anthem,” when KP and Jasper Harris—I’m not sure how to say this—chop up Johann Sebastian Bach’s “Toccata and Fugue in D Minor,” you can practically see Carti laying the vocals in a black cape and those plastic Halloween fangs. ... On Whole Lotta Red, Carti experiments with not only the baby voice, but with a variety of different kinds of vocal inflections. West's association with the project makes sense in that Whole Lotta Red is Carti's Yeezus, with a caustic energy unlike anything he has turned in before. When reviewing this album, I made sure to be super strict, as this was hyped up to be one of the best albums of the decade, while making sure to be open-minded, as I was never a huge fan of Carti. It is cohesive, and is drawn from a thread that can be heard throughout the album. The world's defining voice in music and pop culture since 1952. © 2021 NME is a member of the media division of BandLab Technologies. While they seldom trade in anything like autobiography, they cut close to the bone all the same. The former was a more energetic, but rage-y album, just totally turned up a 1000%, but with "Whole Lotta Red" we see this intensity amplified to another sections of his music, where it's edgier and borderline most of the time, and just provocative, something that also … There is no imposed formality of structure or delivery that could stiffen Carti or bleed the life out of the demos; instead, there is “New Tank,” which seems to have a half-dozen chorus ideas that are dispensed in a single long take. It’s one thing for a 24-song, hour-long album that had become an object of such intense speculation to deliver on its promise. It’s only halfway through the song that it becomes clear that aside—one of the least-produced vocal stretches on the album—will be repurposed and repeated as a chorus. Although fan reception was harsh, Whole Lotta Red was met with generally positive reviews. However, it's painfully apparent that Carti needs more features (his divine harmony with Pi'erre Bourne shines on their single collaboration "ILoveUIHateU"). The rapper hoped to give fans a Christmas treat with this surprise release. By. In some ways, Carti’s public persona betrays his fixation on high fashion: the rapper as couture, something you can’t simply walk into a department store and see, touch, own. At Metacritic, which assigns a normalized rating out of 100 to reviews from professional publications, the album received an average score of 73, based on five reviews, indicating "generally favorable reviews". But, it went unreviewed by the music media. 0 Comments. Still, there are moments to celebrate here. 'Whole Lotta Red', Playboi Carti's sophomore album and the most anticipated album of 2020, drops on Christmas. Album is a classic if you despise it and it's not as … Despite his youth and his brisk release schedule, Carti’s cultish fanbase would have you believe that the periods between his records are long droughts, ones that can only be weathered with frenzied detective work. With Whole Lotta Red, diehard Carti stans are celebrating the album and calling the 24-track album a masterpiece from the jump. And the trio of guest appearances (a phoned-in Future verse on “Teen X,” stock Kid Cudi on the texturally interesting but too-long “M3tamorphosis,” and executive producer Kanye West’s verse on “Go2DaMoon”) should all have been left on a hard drive somewhere. Delving into the aesthetic Carti has established over the past four years, a more proper label on “Whole Lotta Red” would be a hardcore punk rockstar. Carti has one of, if not the most unique and creative voices in the rap game right now. After two years of broken promises, Atlanta’s Playboi Carti gave his fans a long-awaited Christmas present to sweeten the ending of quite a troublesome year – ‘Whole Lotta Red’. Twitter. The effect is to make Whole Lotta Red’s predecessor, 2018’s already intense Die Lit, sound nearly staid by comparison––and Carti’s slightly cloudy, self-titled debut from 2017 seem positively tranquilized. ‘Rockstar Made’ welcomes the listener with gargling basslines and wailing guitar synths that are mosh-pit friendly and adrenaline-inducing. This review contains spoilers, click expand to view. OVERALL RATING: 8/10. Playboi Carti has intriguing moments on his sophomore LP, Whole Lotta Red, but needs to expand his arsenal where substance is concerned. In the opening trifecta of songs Carti displays more agility and intentionality than he has across his entire discography. Whole Lotta Red is a sprawling mass that spans 24 songs and includes performances from Future, Kid Cudi and Kayne West. Songs from “Whole Lotta Red” were regularly leaked, much to Carti and his team’s chagrin. ‘Whole Lotta Red’ starts off strong enough, but after the pixelated sounds of ‘Beno!’, which harks back to the sounds of 2018 mixtape ‘Die Lit’, the album takes a turn for the worst. With the three-song set of “New N3on,” “Control,” and “Punk Monk,” the album transitions from its buzzsaw front half to the more exultant back, but also introduces minor problems of bloat and pacing: Each of these three songs has a better-executed analogue elsewhere on the tracklist, though “Monk” is redeemed in part by the industry intrigue it airs. The album, first announced in summer 2018, was habitually teased on social media within the last two and a half years. His work, or at least traces of it, seems ever-present, but the man himself is a bit of a ghost. Whole Lotta Red will remind you how catchy, wild, and wacky Playboi Carti’s music is… For those of you that want me to get straight to the point, I will: Whole Lotta Red does not live up to the outrageous expectations that were placed on it. Finally, with Whole Lotta Red, we have reached the ultimate stage, the alien voice: a stream of gorgeous, pitch-perfect nonsense, almost completely indecipherable to the human ear. The song joins previous smashes ‘dothatshit!’ and ‘Flatbed Freestyle’ as a mellow Bourne-Carti tune for fans to fall in love with, the rapper’s knowingly whiny vocals cruising over the producer’s signature minimalist 808s and stretched synths. But there’s no getting away from the fact that at 24 tracks long, there’s not a lot of variety on ‘Whole Lotta Red’, and the biggest take away here is perhaps that perennial rap fan favourite: less is most definitely more. Whole Lotta Red is a sprawling mass that spans 24 songs and includes performances from Future, Kid Cudi and Kayne West. Introduction After Playboi Carti’s newest album “Whole Lotta Red” dropped on Christmas day last year, the 24 year old rapper from Atlanta received a ‘whole lotta’ backlash compared to the massive cult-following his debut album “Die Lit” had. The 24-track album, which arrived on Christmas Day, switches between rampant, aggressive tracks and trancier trap sounds – much like his long-time collaborator (Lil Uzi Vert’s efforts on last March’s ‘Eternal Atake’. Whole Lotta Red is a demonstration of Carti's commitment to dynamic growth and experimentation. These are quibbles, mostly, but they add up—less for being outright failures on their own terms, and more for derailing the momentum that Carti otherwise so carefully creates. The core element of Whole Lotta Red is its hyperkinetic pacing, especially in its extended opening run. For some reason, folks on social media expected the album to be better than Illmatic. “Beno!” opens with an aside about Carti buying his sister a Jeep, a cute and specific image in step with the beat, which sounds like an iPhone ringing in heaven. By contrast, the songs on Whole Lotta Red are urgent, immediate. > Playboi Carti, Whole Lotta Red | Album Review January 19, 2021 Album & EP , Music, Pop Culture, Reviews By the musical hype. On that front, ‘Whole Lotta Red’ sadly falls a little short. “Whole Lotta Red” cements Carti as a mainstay in the rap world Playboi Carti proves as divisive as ever with sophomore album Teren Kowatsch 01.22.2021 30 Views 0 Comments Life Life , music , Rap , review (WLR smartly opens with one of its most propulsive songs, where Carti’s voice sounds as if it’s already been strained by an hour-long performance.) Initially, you might be disappointed to have waited two years for what at first sounds like an underworked collection of throwaways. Review: Playboi Carti’s ‘Whole Lotta Red’ Zacharie Mouille offers his perspective on the new album from the mumble rap pioneer. Facebook. Our review of the new Playboi Carti album Whole Lotta Red. With Whole Lotta Red, Carti experiments with new sounds and draws upon a broader range of producers, including Art Dealer, Richie Souf, F1lthy, and even Kanye West. Whole Lotta Red transposes that thrill of hearing an inspired work-in-progress and builds it out into a fully realized style. Reading Time: 7 min read. One of the signature elements of Carti’s style has been his so-called “baby voice,” a softer touch in a higher register. Album Review: Whole Lotta Red. But those sounds are deployed in dizzyingly varied ways, from the white-hot punkish tracks near the beginning to the evolutions of early-2010s molly rap that pop up toward its end. 6. ‘Vamp Anthem’, which – somewhat surprisingly – samples Bach’s ‘Toccata and Fugue’, is merely repetitive once its shock value has faded. Most impressive is the way Carti has merged his delivery with his pared-down writing style, like when he gets stuck on the line “When I go to sleep, I dream about murder,” delivered over and over in a threatening stage whisper. For an artist who already has an audience’s attention, snippets and half-finished leaks can be more effective than singles: Our brains correct for the compression of sound by imagining the fullest possible mix, and hearing the most interesting parts of a song—the bridge that everyone in the studio agrees is the best part, the opening four-bar run that justifies the track’s existence—suggests a more exciting finished product than the one that, in all likelihood, exists. The 'Whole Lotta Red' aesthetic is alive and well in Carti's 'Tonight Show' rendition of "Slay3r," complete with pyrotechnics and cigarettes. Is the album worth a listen or completely boring? “Whole Lotta Red'' is Playboi Carti’s much-anticipated second album. But the two dozen new tracks — including collabs with Kanye West and Kid Cudi — are being received like a lump of coal. It's because Whole Lotta Red has broken my analytical, musical brain and I've decided these words are pointless. By contrast, the songs on Whole Lotta Red are urgent, immediate. Such is the case with Whole Lotta Red, the long-awaited, oft-delayed, most recent effort from ATL’s hip-hop Dadaist. “Whole Lotta Red” was first announced just months after the release of “Die Lit.” In the two years since the album’s announcement, an enormous number of Playboi Carti songs have been leaked. Whole Lotta Red – Playboi Carti. “Whole Lotta Red” shouldn’t be dismissed — the album is worthy of both praise and criticism. While they seldom trade in anything like autobiography, they cut close to the bone … It … Like the direct comparison to Yeezus it is an … After his knockout, diverse 2018 debut album proper ‘Dit Lit’, which featured huge club hits such as the Nicki Minaj-featuring ‘Poke It Out’, 24-year-old Carti had a lot to live up to; millions of fans were desperate for the pitchy tone that put him on the map. Those beats are then populated by the 24-year-old’s most outré, expressive vocals yet, a string of barks, ad-libbed shards, and crooned melodies that compound the mania. Catch up every Saturday with 10 of our best-reviewed albums of the week. These songs are in a constant state of being deleted and re-uploaded to YouTube and SoundCloud, but consistently get hundreds of thousands of plays. For an album with such an extensive list of producers and co-producers—there are 24 beats, and only two from longtime collaborator Pi’erre Bourne—WLR maintains a strikingly consistent palette of mostly electronic sounds. It is easy to find hours-long playlists of unreleased Carti songs, some ripped in 15-second increments from Instagram stories, others leaked by hangers-on or purchased from enterprising hackers. Hardcore punk is known for its cut-throat and aggressive style, and Carti channels that perfectly on the opening track “Rockstar Made.” On ‘M3tamorphosis’ Carti’s braggadocio is infectious as he makes that song’s first refrain (“When you feel like this, can’t nobody tell you shit”) seem empowering, while the rapper’s astral humming takes us to a place of mindless euphoria. That it does so while maintaining an aura of mystery around its creator is doubly impressive. It became Playboi Carti’s first number one hit on Billboards album chart, with the equivalent of 100,000 sales in the United States. It’s not an easy listen and doesn’t let you in without a great deal of perseverance, this is not an immediate or commercial album by any means. Even when songs do conform to more traditional arrangements, they arrive at them in unexpected ways. Whole Lotta Red is a balancing act wherein no one is sure what direction Carti will take. Most of the 126 million streams are caused by social media’s controversy with his album. It wasn't quite a lump of coal, but doesn't reach the dizzying highs he's capable of. Read this to find out. Pitchfork is the most trusted voice in music. ‘Control’, meanwhile, is a true album highlight, as Carti explores an unusually vulnerable approach to a love song over a hyper-pop beat: “I only want the best for you / I’ll cure your love like a doctor”. ‘Stop Breathing’ keeps up with this raging sound: the clutter of bells, 808s and Carti’s signature staccato delivery as he admits: “Ever since my brother died, I been thinking ‘bout homicide”. After two years of making fans play the waiting game, Playboi Carti finally released his highly anticipated new album, Whole Lotta Red, on Friday (Dec. … Whole Lotta Red functions like a pressure cooker. Playboi Carti – ‘Whole Lotta Red’ review: disappointing follow-up boasts moments of brilliance The rapper hoped to give fans a Christmas treat with this surprise release. The meaty bass and blown out distortion of “Rockstar Made” belies Carti’s new killer instinct. The most interesting thing about Playboi Carti is that despite the immense attention and hype he draws, he remains a relative mystery. However, based on Whole Lotta Red, one would be justified in their concern for his emotional well-being. Kanye West acts as executive producer on Whole Lotta Red, and shows up for a guest verse on "Go2DaMoon." Whole Lotta Red is an uncompromising, sporadic and messy tour de France of experimental trap music. Playboi Carti takes an endless supply of bright and serrated beats and packs them together, end on end, so that the album seems to careen wildly toward an unknown destination. He has not completely excised it from Whole Lotta Red, but the album’s most arresting moments come when Carti is rasping, evidently on the verge of losing his breath. It’s hard, melodic, experimental, and unlike anything else happening in mainstream rap. Various styles of old with an exciting new punk sound leaked, much to Carti and his team s! 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